Super Bowl LXI comes to Los Angeles on February 14, 2027, with hip-hop icon Jay-Z confirmed to headline the Apple Music Halftime Show at SoFi Stadium in Inglewood, California. For football fans, music lovers, and travelers planning a Super Bowl weekend getaway, the event offers an opportunity to experience Los Angeles while discovering Black-owned and Black-led hotels across the region.
From an independently Black-owned boutique hotel in Venice Beach to established hotels connected to one of America’s most prominent Black-founded hospitality investment companies, Black Hotel Guide highlights places to stay where travelers can celebrate Black entrepreneurship and leadership in the hotel industry.
Whether you’re attending the game, exploring Los Angeles, or enjoying Super Bowl weekend festivities, discover accommodations that match your travel plans.
Before You Book — Check Black Hotel Guide First. Same Price. Bigger Impact.
Jay-Z to Headline the Super Bowl 2027 Halftime Show
On October 26, 2026, the NFL, Apple Music, and Roc Nation officially announced that Jay-Z will headline the Super Bowl LXI Halftime Show on Sunday, February 14, 2027.
The performance marks a milestone for the Brooklyn-born rapper, entrepreneur, and founder of Roc Nation, which has helped produce the NFL’s halftime entertainment since 2019.
The announcement follows Jay-Z’s 2026 celebration of the 30th anniversary of his landmark debut album, Reasonable Doubt, and the 25th anniversary of The Blueprint.
Super Bowl LXI also brings the championship game back to SoFi Stadium, which hosted Super Bowl LVI in 2022.
Explore Accommodations Near SoFi Stadium
***Look for the blue hotel icon to find stays featured by Black Hotel Guide. (Zoom out to view more). Other map results are not necessarily Black-owned or Black-led. Below is the list of verified black-owned hotels in LA.
Where to Stay: Black-Owned Hotels for Super Bowl 2027
Black Hotel Guide features accommodations connected to Black hotel entrepreneurs and hospitality leaders throughout Los Angeles.
The properties below include independently Black-owned lodging and hotels associated with RLJ Lodging Trust, a publicly traded hotel investment company founded by Robert L. Johnson and led by President and CEO Leslie D. Hale.
1. The Redline Venice — Venice Beach, California | Check Availability
Independently Black-Owned Boutique Hotel | Cultural Heritage Stay
Located in Venice Beach, The Redline Venice offers a distinctive combination of boutique accommodations, African American history, and cultural storytelling.
The Black-owned property was developed by hospitality entrepreneurs Michael Clinton and Kamau Coleman, whose vision connects contemporary travel with the preservation of Venice’s historic Black community.
More than a place to sleep, The Redline Venice celebrates the neighborhood’s cultural legacy through its museum-inspired concept and thoughtfully designed accommodations.
Guests can explore Venice Beach, the famous boardwalk, nearby restaurants, and the broader Los Angeles coastline.
Why Stay Here?
For Super Bowl visitors who want an independently Black-owned hotel with a meaningful cultural story, The Redline Venice offers an alternative to conventional chain accommodations. Its coastal setting is particularly appealing to travelers extending their visit beyond game day.
Best for: Couples, cultural travelers, boutique-hotel enthusiasts, and visitors interested in Black history.
Location: Venice Beach, Los Angeles. Transportation to SoFi Stadium is required.
Explore The Redline Venice on Black Hotel Guide
2. The Pierside Santa Monica — Santa Monica, California | Check Availability
Black-Led Hospitality Connection | RLJ Lodging Trust | Coastal Boutique Hotel
Just steps from the iconic Santa Monica Pier and Pacific Ocean, The Pierside Santa Monica offers a stylish coastal retreat for travelers attending Super Bowl LXI in Los Angeles. Located at 120 Colorado Avenue, the 132-room boutique hotel combines contemporary California-inspired design with a relaxed beach atmosphere, making it an appealing choice for visitors who want to turn Super Bowl weekend into a longer Southern California getaway.
Guest accommodations feature modern coastal décor, with select rooms offering ocean views. Amenities include an outdoor heated pool, fitness center, and The Surfing Fox restaurant, serving California-inspired cuisine. Guests can explore Santa Monica Beach, Third Street Promenade, Venice Beach, and the famous Santa Monica Pier just steps from the hotel.
Ownership & Black Hospitality Leadership
The Pierside Santa Monica is part of the hotel portfolio of RLJ Lodging Trust, the publicly traded hospitality investment company founded by Robert L. Johnson, founder of Black Entertainment Television (BET). The company is led by President and CEO Leslie D. Hale, one of the most prominent Black women executives in the U.S. hotel investment industry.
Why Stay Here?
For Super Bowl 2027 visitors who want more than a football weekend, The Pierside Santa Monica combines beachside relaxation, dining, shopping, and sightseeing in one of Los Angeles’ most recognizable coastal destinations. Enjoy the Pacific Ocean and Santa Monica Pier before heading to SoFi Stadium in Inglewood for the big game.
Best For: Couples, beach lovers, leisure travelers, and visitors extending their Super Bowl vacation.
Location: 120 Colorado Avenue, Santa Monica, California. SoFi Stadium is in Inglewood, so allow sufficient time for transportation on game day.
Explore The Pierside Santa Monica on Black Hotel Guide — Check rates and availability through our booking partner links.
3. Embassy Suites by Hilton Los Angeles International Airport South — El Segundo | Check Availability
Black-Led Hospitality Connection | RLJ Lodging Trust Portfolio
This all-suite hotel in El Segundo offers a practical location near Los Angeles International Airport, making it attractive to visitors flying into Southern California for Super Bowl weekend.
The property is associated with RLJ Lodging Trust, the publicly traded hotel investment company founded by Robert L. Johnson and led by Leslie D. Hale.
Its suite-style accommodations provide additional space for travelers planning longer stays or traveling with family and friends.
Why Stay Here?
For travelers who prioritize airport access, additional room space, and a familiar hotel brand, this Embassy Suites property offers a convenient base for exploring the Los Angeles region.
Best for: Families, groups, business travelers, and visitors arriving through LAX.
Location: El Segundo, south of LAX. Ground transportation is needed to reach SoFi Stadium.
Explore the Embassy Suites by Hilton Los Angeles International Airport South — Check rates and availability through our booking partner links.
4. Hilton Garden Inn Los Angeles / Hollywood — Hollywood | Check Availability
Black-Led Hospitality Connection | RLJ Lodging Trust Portfolio
Located in Hollywood, this hotel places guests near many of Los Angeles’ famous entertainment attractions.
Visitors can explore Hollywood Boulevard, the Hollywood Walk of Fame, entertainment venues, and restaurants while using the hotel as a base for Super Bowl weekend activities.
The property has been part of RLJ Lodging Trust’s hotel portfolio.
Why Stay Here?
For travelers who want to experience Hollywood as well as the Super Bowl, this Hilton Garden Inn offers a recognizable hotel brand in an entertainment-focused neighborhood.
Best for: First-time Los Angeles visitors, sightseeing travelers, couples, and entertainment enthusiasts.
Location: Hollywood. Allow additional travel time to Inglewood, particularly during major events.
Hilton Garden Inn Los Angeles / Hollywood — Check rates and availability through our booking partner links.
Comparing Black-Owned & Black-Led Hotels in Los Angeles
| Hotel — BHG listing | Location | Ownership / leadership connection | Best for |
|---|---|---|---|
| The Redline Venice | Venice Beach | Independently Black-owned; Kamau Coleman and Michael Clinton | Black heritage, boutique stays, beach |
| Embassy Suites by Hilton Los Angeles International Airport South | El Segundo / LAX | RLJ Lodging Trust — Black-founded, Black-led | Families, suites, airport access |
| The Pierside Santa Monica | Santa Monica | RLJ Lodging Trust — Black-founded, Black-led | Beach vacations, couples, dining |
| Hilton Garden Inn Los Angeles/Hollywood | Hollywood | RLJ Lodging Trust — Black-founded, Black-led | Hollywood attractions, sightseeing |
Ownership note: RLJ Lodging Trust is a publicly traded company with a Black founder and Black executive leadership. Its portfolio properties should not be confused with independently Black-owned hotels. Hotel ownership and portfolio holdings can change; travelers should consult current listings before booking.
*** Explore out complete LA Listings on Black Hotel Guide.
The Black Hospitality Leaders Behind These Hotels
Behind the hotels featured in this guide are Black entrepreneurs, real estate investors, and hospitality executives whose work is helping expand representation, ownership, and leadership throughout the hotel industry.
Kamau Coleman & Michael Clinton — Co-Founders of The Redline Venice
Kamau Coleman & Michael Clinton — Co-Founders of The Redline Venice
Kamau Coleman and Michael Clinton are the entrepreneurs behind The Redline Venice, an independently Black-owned boutique hotel and living museum in Venice Beach, California, where upscale hospitality meets the preservation of African American history.
Coleman, Founder and CEO of The Redline Hotel Group, brings extensive experience in real estate investment, finance, and asset management, while Clinton, Founder and Principal, specializes in real estate acquisitions, hospitality investment, and development.
The two entrepreneurs acquired the Venice Beach property during the pandemic, initially envisioning residential apartments. However, after learning about the often-overlooked contributions of Black residents, artists, entrepreneurs, and cultural pioneers to Venice’s history, they saw an opportunity to create something more meaningful. The result was a four-suite boutique hotel dedicated to celebrating and preserving the neighborhood’s rich African American heritage.
Collaborating with creative director Sophea Samreth, hospitality leader Destinee Sales, and local historians, Coleman and Clinton developed what they describe as a museum guesthouse, seamlessly blending accommodations, artwork, and historical storytelling into an immersive guest experience.
Today, The Redline Venice serves as the flagship property of The Redline Hotel Group, which is exploring opportunities to bring its culturally inspired hospitality concept to other destinations.
Their vision illustrates how Black hotel ownership can extend beyond providing accommodations—creating economic opportunities, preserving community heritage, and introducing travelers to important stories often overlooked in traditional tourism.
Want to learn more about the visionaries behind The Redline Venice? Explore their journey from real estate investors to hospitality entrepreneurs, and discover how they’re using boutique hospitality to celebrate Black history while helping shape the future of Black hotel ownership.
Meet the Owners: Kamau Coleman & Michael Clinton — The Vision Behind The Redline Venice
***Discover more black hotel owners and leaders
Leslie D. Hale — President & CEO of RLJ Lodging Trust
Leslie D. Hale is President and Chief Executive Officer of RLJ Lodging Trust and one of the most influential Black women executives in American hospitality real estate.
In 2018, Hale made history when she became the first African American woman to serve as CEO of a publicly traded real estate investment trust (REIT).
Under her leadership, RLJ Lodging Trust manages a portfolio of hotels operating under nationally recognized hospitality brands.
Her career highlights the importance of Black executive leadership in hotel investment, corporate governance, and the broader hospitality industry.
Robert L. Johnson, the entrepreneur who founded Black Entertainment Television (BET), is also the founder of RLJ Lodging Trust, a publicly traded hotel real estate investment trust.
Established to invest in hotel properties across the United States, RLJ Lodging Trust represents an important example of Black entrepreneurship in institutional hospitality investment.
The company’s portfolio has included several Southern California hotels featured in this guide, including The Pierside Santa Monica, Embassy Suites by Hilton Los Angeles International Airport South, and Hilton Garden Inn Los Angeles/Hollywood.
Johnson’s business legacy extends beyond entertainment into real estate, hospitality investment, and economic development, demonstrating the opportunities for Black entrepreneurs to participate in large-scale hotel ownership.
Where Is SoFi Stadium, and Which Los Angeles Area Should You Stay In?
SoFi Stadium is located in Inglewood, California, southwest of downtown Los Angeles and near Los Angeles International Airport.
Choosing where to stay depends on your priorities.
Inglewood and the LAX area: Consider these neighborhoods if your main priority is getting to the game or arriving by air. Confirm transportation arrangements and stadium access in advance.
El Segundo: Convenient for LAX and travelers who prefer a hotel near the airport.
Venice Beach: Ideal for visitors interested in beaches, boutique accommodations, and cultural experiences.
Santa Monica: A strong choice for visitors combining the Super Bowl with a Southern California coastal vacation.
Hollywood: Better suited to travelers who want to explore Los Angeles entertainment landmarks during their stay.
Important travel tip: Los Angeles traffic can be significant, especially during major events. A hotel located in the greater Los Angeles area is not necessarily close to SoFi Stadium. Check event-day transportation, parking restrictions, rideshare arrangements, and road closures before traveling.
Make Your Super Bowl Weekend More Than a Football Trip
Los Angeles offers a wealth of opportunities to explore Black history, arts, food, and culture.
Visitors can discover the cultural legacy of Leimert Park, explore Black-owned restaurants and businesses, and visit neighborhoods whose contributions have shaped music, entertainment, and American culture.
Venice Beach also offers a compelling story of Black community history through The Redline Venice.
For travelers attending Super Bowl LXI, choosing accommodations and experiences connected to Black hospitality entrepreneurs is one way to make the trip more meaningful.
Why Book Through Black Hotel Guide?
Black Hotel Guide is a 100% Black-owned travel platform dedicated to helping travelers discover Black-owned and Black-led hotels, resorts, bed-and-breakfasts, vacation rentals, and unique accommodations worldwide.
Our mission is to uplift and promote Black hospitality entrepreneurs while helping travelers find welcoming, high-quality places to stay.
When you explore our listings and book through eligible partner links, your booking may help support Black Hotel Guide at no additional cost to you.
Before You Book — Check BlackHotelGuide.com First.
Same Price. Bigger Impact.
Frequently Asked Questions About Super Bowl 2027 and Black-Owned Hotels in Los Angeles
When is Super Bowl 2027?
Super Bowl LXI takes place on Sunday, February 14, 2027, at SoFi Stadium in Inglewood, California.
Who is performing at the Super Bowl 2027 halftime show?
Jay-Z is the confirmed headliner for the Apple Music Super Bowl LXI Halftime Show, according to the NFL’s October 26, 2026 announcement.
Where is SoFi Stadium located?
SoFi Stadium is located at 1001 S. Stadium Drive in Inglewood, California, in the greater Los Angeles region.
Are there Black-owned hotels in Los Angeles?
Yes. The Redline Venice is an independently Black-owned boutique hospitality property in Venice Beach, co-founded by Michael Clinton and Kamau Coleman.
Los Angeles also has hotels connected to Black-founded and Black-led hospitality investment companies, including RLJ Lodging Trust.
What Black-led hotel company owns properties in Los Angeles?
RLJ Lodging Trust, founded by Robert L. Johnson and led by CEO Leslie D. Hale, has owned multiple Los Angeles-area hotels. Its portfolio has included The Pierside Santa Monica, Embassy Suites by Hilton Los Angeles International Airport South, and Hilton Garden Inn Los Angeles/Hollywood.
Are Black-led hotels the same as Black-owned hotels?
Not necessarily. A Black-owned hotel has an ownership interest attributable to Black individuals or entities, while a Black-led hotel or hospitality company has Black executives in leadership positions. Some properties may meet both descriptions.
What is the best area to stay for Super Bowl 2027?
Inglewood and the LAX area are practical starting points for travelers prioritizing stadium access. Santa Monica, Venice Beach, and Hollywood may appeal to visitors who want to combine the game with sightseeing and leisure activities.
Can I book Black-owned and Black-led Los Angeles hotels through Black Hotel Guide?
Black Hotel Guide provides property listings and partner booking links for eligible accommodations. Travelers can compare available stays and complete reservations through the relevant booking partners.
Discover your next stay through Black Hotel Guide and book using our partner links.
Before You Book — Check BlackHotelGuide.com First.
Same Price. Bigger Impact.
